Traffic Generation - How To Create A Website For The Search Engines Of The Future?
Traffic Generation - How To Create A Website For The Search Engines Of The Future?
Before we move on, let's
look at the magic formula again:
Focused Content + Optimized Adsense Ads + Traffic = $$$
By now, you've learnt how to create focused content quickly and how to optimize your Adsense ads to get high click-through rate. In the next few chapters, you are going to learn how to generate traffic through Search Engines.
The three main Search Engines are Google, MSN and Yahoo. Your job is to get your website to rank top in their search results and attract people to visit your website.
Over the past two years, the Search Engine world has changed a lot. Many WebPages that were ranked top in the Search Engines are now buried deep in the last few pages. If you try to spend your time catching up with the latest development in Search Engine technology and changing your website every now and then, you will be forever busy.
Instead of chasing after the Search Engine technologies, how about having
those technologies chase after you?
What?!
Yes, I mean it. Let me explain.
You see, the job of a Search Engine is to bring high quality, relevant results to people who make Search enquiries. All the technologies that are developed now and for the future are all moving towards this objective. Therefore, as long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you!
Let me repeat this:
As long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you.
Of course, you need to practice basic Search Engine Optimization. With good contents and basic Search Engine Optimization, you cannot fail to attract traffic to your website.
The next few chapters are the instructions to help you optimize your website for Search Engines. Before we move on, let do a quick preview:
Focused Content + Optimized Adsense Ads + Traffic = $$$
By now, you've learnt how to create focused content quickly and how to optimize your Adsense ads to get high click-through rate. In the next few chapters, you are going to learn how to generate traffic through Search Engines.
The three main Search Engines are Google, MSN and Yahoo. Your job is to get your website to rank top in their search results and attract people to visit your website.
Over the past two years, the Search Engine world has changed a lot. Many WebPages that were ranked top in the Search Engines are now buried deep in the last few pages. If you try to spend your time catching up with the latest development in Search Engine technology and changing your website every now and then, you will be forever busy.
Instead of chasing after the Search Engine technologies, how about having
those technologies chase after you?What?!
Yes, I mean it. Let me explain.
You see, the job of a Search Engine is to bring high quality, relevant results to people who make Search enquiries. All the technologies that are developed now and for the future are all moving towards this objective. Therefore, as long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you!
Let me repeat this:
As long as you create quality websites that can benefit the users, it is the responsibility of the Search Engine to find you and send traffic to you.
Of course, you need to practice basic Search Engine Optimization. With good contents and basic Search Engine Optimization, you cannot fail to attract traffic to your website.
The next few chapters are the instructions to help you optimize your website for Search Engines. Before we move on, let do a quick preview:
Search Engine optimization
can be categorized into 4 phases.
Keyword analysis is the first thing you should do because you want to find a profitable topic with high demand.The first phase is keyword analysis.The second phase is website optimization.The third phase is on-page optimization.The last phase is off-page optimization.
Website optimization focuses on how to create quality website in a short time. As the Search Engines improve their searching algorithm, this part of Search Engine Optimization will be more and more important.
Onpage Search Engine optimization are things that you do within your webpage at the time when you are building it. It involves optimizing the following parameters:
• Title tag
• Header tags
• Alt image tags
• Meta Tags
• Etc.
Offpage Search Engine optimization are things that you do outside your webpage. Typically, we are talking about getting websites to link to your website. The more websites that link to you, the better you will rank in Search Engine. BUT there is a twist!
In the next chapter, we will look at the first phase - Keyword Analysis..... Before that, you may like to read the following extra information about the history of Search Engine. This will give you a clear idea of what REALLY is Search Engine.
The History Of Search Engine......
When internet first started, Onpage Optimization was the key. During that time, in order to get top rank for a keyword, all you need to do was to repeat the keyword throughout the webpage and include the keyword in the title tag, meta keyword and meta description.
When the secret was known, website owners started to exploit this fact. Tons of low quality, keyword stuffed websites started to show up in the Search Engines. Users experience dropped. Search Engine business was threatened.
Then some smart guys came out with the idea of linking (Offpage Optimization). The theory is, if your website is good, other websites will start to link to your website. The more links you have, the higher your Search Engine ranking.
Again, when the secret was known, smart netrepreneurs started to think of all kinds of tricks to create thousands of links to their websites. Junk websites started to show up in the Search Engines again. Search Engine business was again threatened.
(Today, Offpage Optimization is still the main strategy to get top rank in the Search Engines. But the Search Engines is getting smarter in differentiating quality links from spam links.)
Now, the hottest technologies are LSI (Latent Semantic Indexing) and Silo Structure. Forget about the jargon, what the technologies do are to study the content of the website as a whole and reward websites with good website structure and contents (Website Optimization).
With this technology, the only way to rank well in the Search Engines is to create good website structure and contents.
As you can see, regardless of how the Search Engine technologies evolve, the ultimate aim of the Search Engines is to find quality websites for their users. As I've mentioned earlier in this chapter, you can let the search engine technology chase after you instead of you chasing after the technology because you know the ultimate aim of the technology.
Categories:
0 comments:
Post a Comment