All About Google ADSENSE

What are private label articles? Private label articles are special type of right or license which you purchase where you are legally allowed to edit and publish the article as your own, sell them and brand them under your own name without worrying about any copyright issues.

Where to find good private label articles?

As an EmailCashPro member, you already have a good library of private label articles and ebooks to start with. It is your free membership with Craziest-Deal.com. If you are not already using the materials from this membership, it's time for you to take a serious look at this gold mine.

If you are looking for a good private label article membership, I highly recommend www.plrpro.com. Being a member of the top 4 private label article websites, I can confidently say that PLRPRO is the best because the articles are well written and the keyword research has simplified my work tremendously.

 
And here’s something interesting. The ads are placed in a frame together with other links, which is ok. The author never purposely frames up the ad itself. Imagine if the author has framed up the ad and used a different color, such as pink, as the background, like our second example, how would you as a visitor feel? Another thing that is commendable is that the color of the links matches the color of other links, which is good. Looks like this author knows what he is doing! :) 
 

Before we move on, you may want to familiarize yourself with the different formats of ads that Google offers. Click this: ad formats. 

So which format should you use?

Based on my experience, the "killer" formats that do very well for me are: 




I usually place Wide Skyscraper on the left hand side of the page because people always associate the left hand side with navigation links. 

For Large Rectangle, I usually put it at the end of the article. My Large Rectangle ads usually pull in the most number of click-through. The reasoning is obvious. After reading your article, your visitors are still hungry for information. If you don't have any other links for them to go to, and if the headlines in the ads are interesting, they will just click and find out more. 

I usually place my Square ad within the article itself, on the left hand side, just below the title, like the one below:


Ask yourself honestly, When you enter a website and the first thing you see is Google ad, how would you feel? 

"This author is hungry for money."

"This website is just a junk website with lousy contents."

You don't want people to have similar thinking for your website, do you?

After reading the headline, the visitors will usually begin reading from left to right. That's the way we're used to reading. So the moment they start reading, they see the ads and if the titles of the ads is interesting, you bet they will remind themselves to come back to click on it, or they will view the ad with a new window.

I've compared Banner vs Large Rectangle at the end of the article but Large Rectangle pulls in more clicks. Maybe it's because Large Rectangle can have up to 5 ads whereas Banner only allows 2. More ads mean more choices and more choices mean more clicks. It's as simple as that.

I've tested putting Leaderboard at the top of my page but the click through is not encouraging. This is against what many gurus teach. But based on my repeated experience, Leaderboard doesn't convert well. Frankly, till now, I've not given up testing Leaderboard. But majority of my websites do without Leaderboard.

Google has actually created a "Heat Map" to show you which location generates the most click. You better believe in Google because they know the best!

The first phase is keyword analysis.

The second phase is website optimization.

The third phase is on-page optimization.

The last phase is off-page optimization.

Keyword analysis is the first thing you should do because you want to find a profitable topic with high demand.

Website optimization focuses on how to create quality website in a short time. As the Search Engines improve their searching algorithm, this part of Search Engine Optimization will be more and more important.

Onpage Search Engine optimization are things that you do within your webpage at the time when you are building it. It involves optimizing the following parameters:

• Title tag
• Header tags
• Alt image tags
• Meta Tags
• Etc.

Offpage Search Engine optimization are things that you do outside your webpage. Typically, we are talking about getting websites to link to your website. The more websites that link to you, the better you will rank in Search Engine. BUT there is a twist!

In the next chapter, we will look at the first phase - Keyword Analysis..... Before that, you may like to read the following extra information about the history of Search Engine. This will give you a clear idea of what REALLY is Search Engine.

The History Of Search Engine......

When internet first started, Onpage Optimization was the key. During that time, in order to get top rank for a keyword, all you need to do was to repeat the keyword throughout the webpage and include the keyword in the title tag, meta keyword and meta description.

When the secret was known, website owners started to exploit this fact. Tons of low quality, keyword stuffed websites started to show up in the Search Engines. Users experience dropped. Search Engine business was threatened.

Then some smart guys came out with the idea of linking (Offpage Optimization). The theory is, if your website is good, other websites will start to link to your website. The more links you have, the higher your Search Engine ranking.
 
Again, when the secret was known, smart netrepreneurs started to think of all kinds of tricks to create thousands of links to their websites. Junk websites started to show up in the Search Engines again. Search Engine business was again threatened.

(Today, Offpage Optimization is still the main strategy to get top rank in the Search Engines. But the Search Engines is getting smarter in differentiating quality links from spam links.)

Now, the hottest technologies are LSI (Latent Semantic Indexing) and Silo Structure. Forget about the jargon, what the technologies do are to study the content of the website as a whole and reward websites with good website structure and contents (Website Optimization).

With this technology, the only way to rank well in the Search Engines is to create good website structure and contents.

As you can see, regardless of how the Search Engine technologies evolve, the ultimate aim of the Search Engines is to find quality websites for their users. As I've mentioned earlier in this chapter, you can let the search engine technology chase after you instead of you chasing after the technology because you know the ultimate aim of the technology.

Step 1 - Enter your topic here. In this case, it is pet grooming

Step 2 - Select "Cost and Ad Position Estimates" from the drop down menu

Step 3 - Enter 99 as your Max CPC

Step 4 - Click "Get More Keywords"

1. I only choose topics with many high paying keywords. In this example, you can see that there are many keywords that are paid between $2 - $5. This is a good topic to go for.
2. The higher the bid, the better. $2 - $5 is good enough. But if you can find one that is more than $10 - $20, it's even better.

If you are new to internet marketing, the entire Search Engine stuff may be overwhelming to you. Take your time to digest the information. Alternatively, you can consider partnering with me in your Adsense business. In our partnership, I'll do all the technical stuff while you focus on the non-technical portion. More about this later.

Getting tired? Let's do some exercise. Let's crawl to the next chapter......

1. Most made-for-Adsense websites will not be bothered to group the articles into different categories. Most of these websites will just list all the articles on the homepage. If you spend some time categorizing your articles, it will make your website look more professional and thus visitors tend to stay on your website longer.
2. Search Engines are putting more emphasis on the quality of your website as a whole, not just a single page. Having a well categorized website will prevent theme-bleeding and improve your Search Engine ranking.