Introduction - Why Make Money Through Adsense?

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Whether you are a newbie or an experienced internet marketer, the first question you may ask is:

"There are so many ways to make money online, why Adsense?"

To me, Adsense income is
  • consistent : I've been earning Adsense income since 2004 and I'm not at all affected by all the major changes in the internet world.

  • maintenance free : I hardly spend much time maintaining my Adsense websites.

  • very low risk : It's quite hard to lose money in Adsense. Your main expenses are domain name and hosting fees, which you can get for just $35 at www.mister.net. 

Some people may think it's simply a waste of time spending one week writing contents and one week creating and promoting a website just for the purpose of earning a few cents a click.  

I think otherwise.

Let's do the mathematics. 

Your time spent to create and promote a website = 2 weeks (part-time) or 2 days (if you outsource)

Monthly earning from Adsense = US$50 per website (I have websites that earn more than $100 a month. $50 is about the average.)

Maintenance = 1 hour a month? (Frankly, I hardly maintain my Adsense websites. 1 hour a month is about the maximum I spend.)

Assuming you can produce this kind of earning for 3 years, what it means is your 2 weeks (or 2 days) of part-time effort can earn you $50 x 12mths x 3yrs = USD$1800. Frankly, I think 3 years is an underestimate. My Adsense income from a single website has been quite consistent despite of all the changes that is happening in the internet world and I believe it will continue to bring me income for the next 10 years. What it means is your 2 weeks of part-time effort can earn you $6000!!! 

Conclusion: 2 weeks part-time effort = US$6000. Wow!


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Let's look at it from another angle.

If one website earns you $50 a month and you build 2 websites a month, it will mean a USD$100 increase in your monthly earnings every single month. See the tabulation below:





Months Total established websites Monthly earning
1 2 $100
2 4 $200
3 6 $300
4 8 $400
5 10 $500
6 12 $600
7 14 $700
8 16 $800
9 18 $900
10 20 $1000
11 22 $1200
12 24 $1400


After 12 months, your monthly extra earnings from Adsense would be US$1400. 

2 websites a month is the minimum an average person can achieve. If you are a bit hard working or if you start to outsource the work, you can easily launch 4 to 8 websites a month. You can go ahead calculating how much you will earn if you do that. The point I want to make is that Adsense income is 100% scalable. Once you learn how to make your first $100, making your first $1000 is just a matter of duplicating or multiplying your effort.

Look long term and always spend your time building passive income instead of immediate income. This is the way to achieve your financial and time freedom. 

Are you starting to see the potential of Adsense?

Why Should I Believe In You?

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Before we move on, some of you may ask 
 
"Everyone seems to call themselves the guru nowadays. Why should I trust what you say?"

This is a valid question. Here are my answers:

1) Being the operator of ECP, I'm here to build a long-term relationship with our members - you. If I do not have some real stuff to share with you, why should I make a fool of myself and risk disappointing our members?

2) Everything I say here is everything I've experienced. There is a difference between "writing from experience" and "writing from what I learn". 
 
I am showing you simple methods that work for an average and busy person, like me. If it works for me, t will work for you.

3) I have been creating websites since 2004. During this period, the internet landscape has changed tremendously, yet I seem to be the beneficiary of these changes. My Search Engine ranking keeps rising while my competitors seem to have disappeared from the Search Engines. It simply means I must have done something right.

Ok, enough said, where is the proof?

As promised, I'm going to show you a website that I created back in 2004 and is still making me US$100-$200 a month from Adsense alone, excluding my other affiliate and product sales.


Roll the drum please.....


The website is www.subconscious-secrets.com

During one of my business trips to Hong Kong in 2004, I spent my spare time in my hotel room, writing some articles for this website while my business partner was dozing away or messing around in the internet café. That little effort has earned me thousands of extra dollars and will continue to bring in nice income every year.

Most of the traffic to this website comes from Search Engine like Google, Yahoo and MSN. This is what I'm going to teach you soon.
The good thing about Search Engine traffic is that it is 100% free and it seems to give you continual traffic days after days. I don’t call myself the Search Engine guru because there are so many new things to learn in Search Engine and I seem to be learning everyday. But I know if I want to rank top 10 for certain keywords, I can.

Here is the proof:

1) Subconscious-secrets.com ranks #5 in Google for a very general keyword like "subconscious". (For your info, it is relatively easy to get top rank for long and non-competitive keywords such as "Nancy Lo Dog Training School" because there's probably only one Nancy Lo Dog Training School in the entire internet. But it takes some skills to get top rank for general keywords like "Dog Training School". It is even harder to get top rank for the keyword "Dog".)
 


 


























2) Rank top 4 for "Subconscious mind power". This phrase has more than 2000 searches in Overture each month!
 


 























3) In the website, I am also selling a MUST listen audio recording of the classic success bible "The Master Key System". It was rumored that Bill Gates quitted his school after reading this book because he realized the truth of success. (Yes, I'm trying to sell you this audio program, not because I can make money but it's really a must listen. Till now, I still occasionally listen to this recording while I drive and I still discover new insights whenever I listen to it.)

To sell this audio recording, I need potential buyers. What would you search for if you want to buy The Master Key System audio? Of course, you will search for "The Master Key System Audio". Here's what you get when you search for this phrase.



 




















Not bad for the 4th position. Not bad for my sales too.

I'm showing you all these not because I want to brag.
First, I promised that I'll show you a website that is making me good Adsense income.
Second, I want to proof to you that I know what I'm talking about.
Ready to shoot? Ok, let's fire to the next Page !

What is Google Adsense?

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What is Google Adsense?


Google Adsense is a fast and absolutely ridiculously easy way for people with websites of all types and sizes to put up and display relevant Google ads on the content pages of their site and earn money.

Why would anyone click on Google Adsense ads?

Simple. Because the Google Adsense ads relate to the interest of the visitors.

For example, if you run a website about pets and you add some Google Adsense ads into your website, your visitors will be interested to click those ads because the ads are related to pets.


 


In a way, by putting Google Adsense ads, you are helping your visitors to reach out to more resources that can help them to get what they want. And when you help your visitors to get what they want, they will patronize your website more often because they find that you've provided them with real value.

Google Adsense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages. Google Adsense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time

So what kind of ads do you have to put up? That’s the good part—you don’t have to decide. Google does it for you. Adsense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.

Ok, let's move on to start creating an Adsense account for you......

How To Apply And Get An Adsense Account

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How To Apply And Get An Adsense Account



If you do not have an Adsense account, I would suggest that you apply for one before reading on. This is because the entire process may take some time and time is precious. Also, there is no point learning things and not taking action. You are simply wasting your time.

Here’s the thing you need to know: Google is getting stricter in approving websites for Adsense program. It will not accept website that is poorly designed or websites with paid-to-surf or incentive programs that rewards users for viewing ads. If you want to open an account with Google, you MUST have a well designed website, with tons of good articles.

Don't waste your time applying for Google Adsense account with a half-done website. Chances are you will NOT be approved. Trust me. I tried it before. I tried to open a business account before my new website was ready and I got rejected!

The fastest and easiest way to open an Adsense account is to open a Blogger.com account, post some useful contents and then apply for Adsense account through Blogger.com.

Here is a step by step instruction of what you should do.

1) Create an account at Blogger.com. Just follow the three easy steps. It's quite easy.

After you've setup your account, login and ......
2) In your login Dashboard (see illustration below), click Post (arrow 1) and start to post some good content. At this stage, you want to post some good content. For example,

       First post - introduction about yourself and your interest (any interest will do)

       Second post - a tip about your interest

       Third post - second tip about your interest

       Forth post - third tip about your interest


3) After you're done with 4-5 good and useful posts, click Template (arrow 2, shown above)

Update (21/7/2007): This instruction is only valid for those who use the old Blogger template. For those who have just created a new Blogger.com account, you will follow this instruction to register your Adsense account > http://help.blogger.com/bin/answer.py?answer=50288&topic=10279

4) Then click Adsense as shown below.



5) You will come to the Adsense application form. Again, just follow the instruction on the screen and click "Create Account".

6) Next, you will be asked to select the ad format. Just click "Save". You should see the phrase "Settings Were Saved Successfully".

7) Now, your job is done. You’ll get confirmation letter from Adsense team in 1 or 2 days.

Ways To Make Money From Adsense

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Ways To Make Money From Adsense


There are three ways to make money from Adsense. First way is by placing Google ads like the one below. You can put up to a maximum of 3 Google ads on each webpage and I strongly suggest that you put all 3 to maximize your click through.



 
The second way is by putting Google search box. When you put a Google search box on your site you start making money from web searches that people do on your site. Another advantage of putting Google search box is that your visitors can use the search box to search your site. This will add value to your website.



The third way is by putting Adsense link. Adsense link looks like the navigation links on your website. Thus, if placed strategically, visitor may think it is another navigation link and since the keywords that appear on the links are closely related to the content of your webpage, the link will arouse visitors' interest. When people click on the link, they will go into a page with a list of advertisement links as show below. You will make money when people click through those ads.




From my experience, most of your income will come from Google ads, followed by Google search box. Adsense link doesn't really generate a lot of income.


At this point, you may want to note that Google allows a maximum of 3 Google ad groups, 1 search box and 1 link. Use all three if you want. Sometimes, I only use 2 Google ad groups because I do not want my website to look too much like a made-for-Adsense website. It doesn't hurt the click thru much. I also seldom use Adsense link and Google search box because the click through is not much.

What Kind Of Website Should I Create?

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What Kind Of Website Should I Create?


Over the past few years, I have created many different kinds of websites, ranging from Forum, Article Directory to Service website such as EmailCashPro. However, the best kind of website which gets the highest Adsense click-thru rate is Focused Content Website.

What do I mean by Focused Content Website?

Basically, it is a website with lots of informative articles up at it, centred on a theme or a topic. The topic can be anything from mattress (now earning me about $50 a month) to acid reflux (now earning me about $150 a month).

For instance, you could do a site for dog owners. Possible articles on that site would cover:

  • How to figure out what kind of dog you want
  • Where to get a dog
  • How to deal with a puppy
  • Life stages of a dog
  • House-training puppies
  • Dog training
  • What to feed dogs
  • Whether to get more than one dog
  • How to socialize dogs with other dogs and with cats
  • Exercise needs of dogs
  • Training dogs to do tricks
  • Treating fleas
  • Common dog ailments and when to go to the vet
  • Dog nutrition
  • Taking your dog on a trip

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.



The purpose of having a content-rich website is to attract people to it. People come to your website because they are looking for information. They will click on your Adsense ads because they are looking for more information. That's the reason why you want to create a Focused Content Website.

You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google Adsense, you need to grasp that concept.

Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs. Unless your website is content-rich, the traffic spikes that you get for your efforts will only be temporary.

The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative and educational.

The Magic Formula To Make Money From Adsense

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The Magic Formula To Make Money From Adsense

This is a short but important chapter. To earn good money from Adsense, you need to remember this simple formula:

Focused Content + Optimized Adsense Ads + Traffic = $$$

Some useful note to remember

Focused Content
  • Not just any contents but unique contents that provide real value to visitors.

  • I have an article directory with thousands of contents. But the Adsense earning is miserable.

  • I also have a number of websites with unmodified private label articles, but the Adsense earning is only about $10 a month per website.

  • Experience tells me that unique content is the way to generate good and long lasting Adsense income. Moreover, since you are going to spend some time promoting your website, why not build one that will last for life? If you try to cut corners by using duplicated contents or some blackhead approach such as article spinning, your success will be short-termed.

  • You will learn how I create unique focused content quickly in the next chapter.
Optimized Adsense Ads
  • Subconscious-secrets.com was only making about $30/month back in 2004. After changing the appearance and locations of my Adsense ads, the earning increased to $200/month!

  • I'm going to show you how to do that in Chapters 9 and 10.
Traffic
  • The best traffic source is Search Engine because it's free and maintenance free.

  • Once you do it right, you will get the traffic days after days, years after years. In fact, your traffic will increase over time because Search Engines will give more weightage to aged websites.

    •
  • If you do everything right, you will first receive traffic from Google, then MSN and finally Yahoo. It may take 2 to 3 months for Google traffic to come in and up to 6 months for Yahoo to bring some nice traffic to you.
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